"Google prefers algorithms over humans, and at this time, it is still very easy to trick an indexing software to think you’ve created an original scholarly document. Moreover, there is no reason why Google, unlike Thomson Reuters, would want to invest huge amount of human resources into fixing their citation indexing problem. Google is in the business of selling advertisements to companies, not metrics to scientific organizations."
Davis, P. (2012, December 12). Gaming Google Scholar citations, Made simple and easy. The Scholarly Kitchen.
Google Scholar Profiles allow researchers to customize and showcase their academic publications and citations. If you're doing research and preparing to publish, or already pubished, you may want to create a profile to increase your scholarly SEO (search engine optimization) and the visibility of your research.
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